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Whose Brand are you Building? Part 4

Nurturing Your Prospects

Nurturing Your Prospects

The next step in the process of using attraction marketing to your advantage is to get people to let you talk to them. With the advent of laws regarding spam and other inappropriate means of communication, it has become very important for any internet marketer to be sure they stay on the good side of the law. As an internet marketer, you need to have the permission of a consumer, client or website visitor to send them any form of communication other than direct communication such as through a blog comment.

Why you should do this, you may be asking? As part of the process of developing a successful internet marketing business, you need to get your services in front of the prospect. As you will see in the next section, Converting Your Prospects to Clients, this is the key to your success in contracting with clients.

There are many ways that this can be done. The bottom line is that it must be done. You want those that find you on the web to come to your website to enter their information via a specialized web page, which is called a prospect capture page. Typically, a capture page has a couple of text boxes that collects the visitor’s name and e-mail address or phone number. Once they submit their contact information, you are obtaining their permission to send them more information. There are many prospect capture tools available to help you to accomplish this. In the section, Attraction Marketing Tools, these tools will be addressed in more detail.

Here is a summary of nurturing your prospects through capture pages:

  • Individuals find your information on the web;
  • They follow it to your website’s capture page;
  • They sign up when they arrive there;
  • You now have a prospect to market to or sell to; and
  • Now, you can advertise to them through an autoresponder.

Facebook Messenger Marketing

One of the most exciting, new PaaS’s to arrive on the social media scenes is Facebook Messenger Marketing coupled with a messenger bot. ManyChat is one such bot which works with Facebook Messenger. With the many tools that come with ManyChat, it is essentially a way to gain permission to interact with those with a Facebook Messenger account through automation. It becomes another way to build your Facebook audience with whom you can engage and sell to. Combining a Facebook business page, Facebook Messenger, and ManyChat have the possibilities of changing the internet marketing landscape for years to come.

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