We have all seen the familiar sales funnel. It is assumed by many that all leads must enter the funnel from the top. This is not necessarily the case. Leads can enter the funnel from the bottom.
The time that a top of the funnel lead takes to flow to the bottom and be converted into a client can then be short circuited. Though, in doing so, your advertising cost may rise significantly.
Click here to have a link to download your copy of this manual e-mailed to you. The differences between top and bottom funnel leads, relative costs, and your essential lead generation tools are provided in the manual. As a bonus, you will also discover how cloud technologies have affected the real estate industry.
