The costs for running ads on social media vary greatly from platform to platform. Even ads placed on the same platform, such as Google Ads,…
We have all seen the familiar sales funnel. It is assumed by many that all leads must enter the funnel from the top. This is…
Those that know me well, know I love technology. One of those individuals is Jim Fairbanks, whose company I helped start-up in Houston, Texas. It…
Uncovering the Required Technology In my previous blog, Automate your Open Houses, I showed how you can create QR codes so that you can capture…
Introduction Over the past nine months, I attended over 140 open houses. After a few months, I noticed several trends. One jolting trend is the…
The best approach is to achieve a balance between the two groups. Start with one platform, get good at engagement and capturing leads with the…
Measuring costs per conversation is one of the most important key performance indicators that needs to be measured when evaluating the effectiveness of your marketing…
You may be asking, “What does real estate have to do with the Kansas farmer?” Well, that is a good question. Actually, there is a…
Platforms as a Service Platforms as a service (PaaS) is a delivery solution that provides services to companies that provide software applications to consumers. Techopedia…
Communication: Key to Obtaining Clients Chatbots for real estate agents is a topic that is gaining momentum. This is because conversations are key to obtaining…